In honor of the beginning of baseball season, I'm posting a few mastheads I wrote for Bank of America MLB Extra Bases program. Leveraging the winning MLB World Series team, the designer and I create 1 static mastheads for the deposits devision with a general message and 2 static mastheads for credit card group that directed to application, all with sign off from the MLB. The target was fans who were pumped about their World Series-winning team and looking for team merchandise to show their pride.
With such a small amount of copy, it was tough to write something fresh, eye-catching and on target. Plus, no one at BOA was ever sure what got trademark symbols and what didn't, something that really bugged this proofreader. (The second and third banners are the ones that ran.) Let me know what you think.
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