One of the best ways to grow your business is through referrals from friends and happy customers. Use these tips to get more and make sure they pay off:
1.
Put your business card to work by adding a tagline that tells people what you do at a glance. Offer a few cards to friends and colleagues, and simply ask, "Would you mind passing these on to anyone you know who needs a ___________ ?" Be specific about what you do and the type of client you're looking for to trigger associations. Keep connectors -- colleagues with many contacts -- stocked with cards since they're often your best sales people.
2. Make your
email newsletter content interesting and relevant, and include a send-to-a-friend link so it's easy for readers to forward.
3.
Set referral goals with fun rewards. Whether it's asking for two referrals each week or elevating the level of referrals you receive, strive to reach a specific goal and enjoy a reward to stay motivated. The real payoff will be new business and increased confidence asking for referrals, so start now for long-term success.
4. Think of
your five best clients. Let them know you're looking for more clients exactly like them. Ask if they know anyone who needs the type of service or product you provide for them, and if they would make an introduction. Most people will be flattered and happy to help.
5. Initiate the referral process and
create IOUs. People are more willing to help if it’s not always one-sided. (Plus, it feels good!)
6. Make the most of a referral when you get it.
Go the extra mile for the referred prospect and call the person who referred you to say thanks, or send a personal note or gift card whether or not you got the business.
For more great marketing advice, drop J&J Marketing a line at 415-793-4606 or info@2jsmarketing.com.